Fundamentals Of Marketing - Miguel Santesmases Mestre, María Jesús Merino Sanz, Joaquín Sánchez Herrera, Teresa Pintado Blanco

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  • Autor: Miguel Santesmases Mestre, María Jesús Merino Sanz, Joaquín Sánchez Herrera, Teresa Pintado Blanco
  • Editorial: Distrididactika
  • ISBN: 9788436825435
  • Año de edición: 2011
  • No. Pág.: 448
  • Vendedor: LibreriadelaU
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Fundamentals of Marketing

Autor: Miguel Santesmases Mestre, María Jesús Merino Sanz, Joaquín Sánchez Herrera, Teresa Pintado Blanco
Editorial: Distrididactika

This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the books website: www.miguelsantesmases.com/fm.htmThis textbook presents the fundamentals of marketing, the market, the consumers environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included.Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included.Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier. 

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SKU DI492BK96HUPLCO
Modelo Libro
Tamaño (L x P x A cm) 19,00 x 24,00
Peso (kg) 0,9400
Garantía del producto 1 Mes de garantía. Que cubre la garantía: Defectos de impresión. Que no cubre la garantía: Daños por mal uso y devoluciones por gusto literario, visual u otro.
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